Santa Clara, California

Our city erased its downtown. We're putting it back.

In 1964 the heart of Santa Clara was bulldozed and paved into parking lots. Today 5,300 and counting citizens and voters are rebuilding it: the historic grid, a trolley, and the SANTA CLARA marquee glowing over Franklin Street again.

The story

Santa Clara had a real downtown. Then it didn't.

In the name of urban renewal, the center of our city was demolished and replaced with unrelated apartments, an office building, and two strip malls — all surrounded by acres of parking lots.

For generations, Santa Clarans had a walkable downtown: storefronts, theaters, and streetcars on a connected grid. In 1964 it was torn down, and the social center of the city went with it. Santa Clara became one of the only major American cities without a downtown.

Look at the photos and you'll see that Santa Clara's once elegant street grid has been erased. Franklin Street has been replaced by city-owned parking lots, strip malls, and an apartment complex that expanded right over Santa Clara's original Main Street.

We're citizens and voters dedicated to correcting what the Mercury News called the worst local decision in the last 50 years. 5,300 and counting, we're working to bring it back. Not as nostalgia, but as a living, mixed use heart for the city that blends our history with thoughtful modern design.

Downtown Santa Clara in 1963, with storefronts and the SANTA CLARA blade sign on a busy main street.
Franklin Street, 1963
Aerial view of the old downtown area today: Franklin Street interrupted by city-owned parking lots and a sprawling apartment complex.
The same area today · the original blocks are gone
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citizens and voters part of the movement

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new homes in the adopted Downtown Precise Plan

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jobs the rebuilt downtown is expected to support

$600M

taken from tax payer dollars

What we're asking for

Five things that bring a downtown back.

Reconnect the original street layout that was erased. Ten city blocks, four street types, and the bones of a real, walkable downtown put back where they always belonged.

One cohesive vision for the whole district, not a scatter of disconnected one off projects. That's exactly what the Downtown Precise Plan now delivers.

Blend our historic architecture with modern, mixed use design that fits the place. Homes above shops, offices next to cafes, and buildings that respect the street.

Safeguard the existing businesses and residents who already call the downtown area home, so revival lifts the community instead of displacing it.

Introduce a streetcar service that becomes the icon of our downtown: classic character, modern technology, running right down the main street.

Pencil sketch of a rebuilt Downtown Santa Clara with the theater marquee and a trolley. Daytime rendering of a rebuilt Downtown Santa Clara: a lively street with the SANTA CLARA theater marquee, a trolley, cafes and people. Nighttime rendering of a rebuilt Downtown Santa Clara with the marquee and storefronts glowing.

Original artwork: Dan Ondrasek, 2019

In the news

People are paying attention.

All coverage, 2017 to today

Add your name

Be part of bringing it home.

It starts with citizens and voters. Leave your name and we'll keep you posted on meetings, plans, and the moments where your voice makes the difference.

Don't vote here? Please join anyway — this downtown will be a destination point for the whole Bay Area!